From a very long time now webmasters have made use of reciprocal linking strategies for gaining vital SEO points. But this was always going to happen. So, Google in their latest update to its algorithm has now started penalizing groups of websites that are deliberately trying to manipulate search engine rankings with link exchanging practices.
Search Engines values quality content and are perfectly fine with them sharing links. But, they discourage any strategic use of links in between two websites with the intention of promoting each other's content willingly. Rightly so, the search engines have started going more severe on websites involved in employing Black-hat SEO techniques. And reciprocal linking is for certain one of those red-marked practices.
Experts say Google has also started to identify three-way linking strategies. Whether it is true or not but nobody can deny the importance of content development as a sure-shot way of catching everyone's eye and getting ranked higher.
In fact, businesses have now understood that entertaining reciprocal link strategy can be hazardous for their site rankings and hence started developing fresh and insightful content for their users as part of their marketing strategy. So the equation for climbing rankings has now become rather clear, the more your content gets appreciated on the web, the better it will be for you in the search engine rankings.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.