When webmasters begin their assessment of a website they go to the page structure and even the layouts but not the images, unlike their SEO counterparts, who thinks an image is a small but indispensable tool to get those rankings moving.
Images play a vital role in defining SEO strategies. They relate to the content with which they are placed, adding value to their existence. They bring their website much-needed SEO juice.
Suppose what happens when a crawler comes looking for your website and tries to read pages. It finds the content so indexes them then it finds the images but can't read them. What next? He can't index anymore and goes back. Bad SEO!
It all happened because crawlers can't read images and, therefore, they can't index them. Crawlers misunderstood images as empty boxes and took no further action.
How to make the best use of Images?
Optimize them with Alt tags.
We are required to define 'alt' attribute to images to avoid the issue so as to give crawlers alternative text on behalf of images for enabling them to have a better understanding of our website content. It all adds up giving a boost to our website's search engine rankings.
By following the above practice not only we are making it easy for the search engines for going through our website but again we are helping the blind internet users who are dependent on Alt attributes to gaze the focus of the image.
The process just doesn't mean that we should simply dump our images with keywords, keyword stuffing. But rather we should see it as an opportunity to include both the marketing messages and keyword content for better user experience and ranking benefits.
What everyone knows with the daily-evolving Internet is that SEO is becoming more and more difficult to execute. And we can't afford to let go of any opportunities for organic optimization of websites that came our way.
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.